What Podcasting Equipment Do I Need?
September 8, 2021
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Wondering what podcasting equipment you need to get started with podcasting? Check out this helpful guide for all the basics.
Micme University
Should I Start a Podcast?
Why You Should Start a Podcast as an Extension of Your Brand
Monday August 30, 2021 | By Micme University
Table of Contents
As a business owner, podcasting is a great way to connect with your established audience of people as well as get new potential listeners interested in your business. You can use podcasting to build a lasting relationship with your customers, grow your email list and see unprecedented audience growth. To help you get started, this blog will discuss the benefits of podcasting for your business and some tips on how to get started.
Why Start a Weekly Podcast For Your Business?
Podcasting is an incredible marketing tool. It gives you the ability to establish an intimate relationship with a potential buyer like never before through audio content marketing and search engine optimization. With a podcast, you can create a rich experience that helps your target audience learn more about you and what you do. You can establish a brand presence and have a direct line of communication with your audience. You can build authority and trust. Two things that are crucial to any business. Content creation like this is not only evergreen content but it’s also one of the best ways to engage with your mailing list and target audience.
You can instantly set yourself apart by establishing yourself as an expert in your niche. You can also give back by providing valuable tangible information to your podcast listeners. As a podcast host, you have a chance to speak freely and present fresh ideas and a new perspective to your audience. You can go into greater detail and it gives you a chance to have a real conversation with your audience.
The fact that it’s an audio content allows you to tap into the buyer’s subconscious mind and speak to them in the language they understand and language they trust. Communicate with a prospect in the privacy of their own home where they feel safe and in control. It’s a medium where you can build up to a sale, instead of just asking for the sale upfront. Ultimately, starting a podcast and becoming a podcast host is a powerful lead generation tool.
The Immediate Benefits of Starting a Podcast: The Perfect Content Marketing Strategy
Micme's top 5 benefits to starting a podcast:
- Podcasts aren’t bound by regulation or region. They’re worldwide. Reaching a new audience of people that was otherwise unreachable is a thing of the past.
- As an expert in your chosen field it’s easy to build trust and loyalty with a potential client just by talking about what you know best on a regular basis.
- You’ll have the valuable opportunity to network with a massive amount of professionals in your industry by having them be guests on your podcast.
- Frequency is key when advertising. Your message is shared consistently and frequently, in short powerful bursts of high-quality content to your target market listeners.
- You become a content creator creating highly valuable content. Because your creating with your audience in mind, they are taught priceless lessons and will perceive you as a top performer in your industry.
Effortlessly Pad Your Social Media Profiles With Tons of Original Content
Once you get your podcast set up and on podcast directories and streaming platforms like Apple Podcasts (the largest podcast directory that every successful podcaster uses) people will be able to listen to you on the podcast app of their choice. Podcasts are a superior form of content to other types like a blog post. It’s better then video and written because your audience isn’t locked in one spot with their attention tied up in visuals. It’s evergreen content and on demand. As of 2019, North Americans generally don’t have to worry about mobile data consumption. Affordable unlimited or high megabyte data packages are becoming essential and getting faster.
Podcast content from just one episode can generate a lot of value added evergreen content to spread across all social media platforms. Far more than a blog post. Even your podcast guests will benefit from being an expert guest on your podcast. They too can take the content created from an episode and share across their social media platforms and build their email list. You might even offer your guest speakers the opportunity to start building their own audience from scratch. Collaboration in the podcasting space is often the driving force behind growing your podcast and increasing your downloads per episode.
For every one 30 minute podcast episode you can create:
1 article or whitepaper
Minimum 10 short video clips
1 blog post based around the content
10 quote tweets
3 Facebook posts
3 instant posts
1 Pinterest infographic
1 LinkedIn social media post
1 webinar
1 e-book
Connect with Your Ideal Listener on a Deeper Level
But the most important reason why podcasts are among the most powerful of marketing tools is because of the parasocial relationship that you build between you and your podcast listeners (who are primarily your target market). And you won’t even know it’s happening until your massive audience starts to reach out to you. Like radio, listening to a podcast is a very intimate and enjoyable experience. Listeners feel like they’re being spoken to directly and that they’re part of the conversation. They’ll listen so much that they’ll begin to feel like they know you on a personal level. At this point you became and influencer and your opinions, expertise and interests become trusted.
Make Your Content Marketing Strategy Count
It’s no secret that podcasting is an incredible medium. What’s most impressive, however, is that podcasts are growing in popularity and engagement. In fact, it’s estimated that there will be over 500 million podcast listening hours in the U.S. this year alone! (Edison Research: 2021)
What’s more, podcasts are extremely effective for business. They create a direct connection with customers through your voice and brand. They are efficient since you can listen to a podcast while performing other tasks. They also have a high conversion rate. All of these reasons (and more!) make podcasts a great choice for your business!
If you are interested in starting a podcast for your business, we invite you to visit micme.com. There, you will find helpful information on starting your own podcast and how to make the most of it for your business!
Fill Your Network With Tons of Brilliant People
The best part? No matter what industry you’re in, there are always opportunities to connect with others who work within similar industries and find a potential guest. If you want to start a podcast, chances are you already know someone else doing something related. Ask them if they would mind having you on their show. Chances are good they’d say yes. And then invite them onto your show and get double the content.
You never know what might lead to your next job, or new business opportunity. So be sure to stay connected. Whether it’s through local networking events, online communities, or connecting with people on LinkedIn, you never know where that next opportunity will come from. And it might come from the most unexpected person. If you start your own podcast, you’re able to approach any and everyone with ease. You’re able to offer them something first and foremost. You’re offering them the opportunity to talk about their own brand to an audience who is already primed, ready and willing to listen to them. Gone are the days of approaching someone important and asking them for something to try to build a network. Now you can just compliment them on how interesting they are and invite to share their experiences in the name of education for your podcast audience.
Ready to Start a Podcast?
If you’re looking for more info on starting a podcast the best place to start is by putting some thought into it. Pre-planning is one of the most important steps when starting a podcast. Micme has a comprehensive guide on how to pre-plan your podcast. You can learn more by checking out our post called The Ultimate Guide to Podcast Planning to Start a Successful Podcast.
And if you’re wondering how much it’s going to cost you to start a podcast, here’s a our straight forward breakdown: How Much Does it Cost to Start a Podcast. Hint, it’s not as expensive as you think.
More Useful Podcasting Resources
How Much Does It Cost to Start a Podcast?
September 6, 2021
2 Comments
Podcasting is a great way to engage your customers. If you’re thinking about launching a podcast, here’s what it will cost for you to get started.
Why You Should Start a Podcast as an Extension of Your Brand
August 30, 2021
1 Comment
Podcasting is a great way to get your brand (and your message) in front of as many people as possible. Make money with podcasting with ads or getting sponsors.
Podcast Planning to Start a Successful Podcast
August 30, 2021
2 Comments
How do I start a podcast? Where do I start? What do I need? We’ll answer all these questions. Here, Find everything you need to get started! Planning is the key to podcast success. Here are some things you must know before you start podcasting. You can’t just turn on your computer and start recording. You need an action plan.
Micme University
Podcasting gives everyone the ability to share with the world their thoughts, opinions and knowledge. There is no organization or entity regulating who can and can not create a podcast nor are there barriers to who can and can not consume the content podcasters create. Because of this, highly valuable content that is useful to a lot of people is being made available for free. Content that is entertaining when we need to escape from our stressful lives or that educates when we want or need to learn something new.
