Get started Most B2B podcast hosts ask the wrong question when they’re building a guest list. They ask: Who would make an interesting guest? The right question is: Who has the expertise my audience needs, and who also happens to be the kind of buyer we want in our pipeline? That shift changes everything about …
Tag Archives: B2B podcast guest strategy
Podcast Guest Strategy for B2B: Turn Your Guest List Into Your Pipeline List
Get started TL;DR How do I find experts for my B2B podcast? Start with your ICP, not a speakers list. Define the company profile, industry, size, revenue range, role, that matches your ideal client. Then use B2B data tools like Apollo, LinkedIn Sales Navigator, or ZoomInfo to identify specific individuals who match that profile and …
Continue reading “Podcast Guest Strategy for B2B: Turn Your Guest List Into Your Pipeline List”
